Privacy policy

We host the content of our website with the following provider:

External Hosting

This website is hosted externally. The personal data collected on this website is stored on the servers of the hosting provider(s). This may include, in particular, IP addresses, contact requests, metadata and communication data, contract data, contact details, names, website access data, and other data generated via a website.

External hosting is carried out for the purpose of fulfilling contracts with our potential and existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of secure, fast, and efficient provision of our online services by a professional provider (Art. 6 para. 1 lit. f GDPR).

Where consent has been requested, the processing is based exclusively on Art. 6 para. 1 lit. a GDPR and § 25 para. 1 of the German Telecommunications-Telemedia Data Protection Act (TDDDG), insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g. device fingerprinting) as defined by the TDDDG. This consent can be revoked at any time.

Our hosting provider(s) will only process your data to the extent necessary to fulfill its performance obligations and follow our instructions regarding this data.

We use the following hosting provider:

hostNET Medien GmbH
Osterdeich 107
28205 Bremen

For the management of the hosting as well as the maintenance, support, and technical development of the website, we have commissioned an external service provider:

ALEKS & SHANTU GmbH
Seelower Str. 4
10439 Berlin
aleksundshantu.com

Data Processing Agreement

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that this provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Data Protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the legal data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is any data with which you can be personally identified. This privacy policy explains which data we collect and what we use it for. It also explains how and for what purpose this is done.

We point out that data transmission over the internet (e.g., communication by email) can have security vulnerabilities. A complete protection of the data from access by third parties is not possible.

Note on the Responsible Party

The responsible party for data processing on this website is:

Customer Address

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of the processing of personal data (e.g., names, email addresses, etc.).

Storage Duration

Unless a more specific storage period is stated in this privacy policy, your personal data will remain with us until the purpose for the data processing no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, deletion will take place after these reasons cease to apply.

General Information on the Legal Basis for Data Processing on this Website

If you have consented to data processing, we process your personal data based on Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR, if special categories of data are processed according to Art. 9 para. 1 GDPR. In the case of explicit consent to the transfer of personal data to third countries, data processing is also based on Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or access to information in your end device (e.g., via device fingerprinting), data processing is also based on § 25 para. 1 TDDDG. Consent may be revoked at any time. If your data is necessary for the performance of a contract or for pre-contractual measures, we process your data based on Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data if required to fulfill a legal obligation based on Art. 6 para. 1 lit. c GDPR. Data processing may also be based on our legitimate interest according to Art. 6 para. 1 lit. f GDPR. The respective legal basis in each individual case is explained in the following sections of this privacy policy.

Data Protection Officer

We have appointed a data protection officer.

Data Protection Officer

Please fill in

Notice Regarding Data Transfers to Third Countries and Transfers to U.S. Companies Not Certified Under the DPF

We use tools from companies based in countries that are not considered secure under data protection law, as well as U.S. tools whose providers are not certified under the EU-U.S. Data Privacy Framework (DPF). If these tools are active, your personal data may be transferred to these countries and processed there. We point out that a level of data protection comparable to that of the EU cannot be guaranteed in such countries.

We also point out that the U.S. is generally considered a secure third country with an EU-comparable level of data protection. Data transfers to the U.S. are permitted if the recipient is certified under the EU-U.S. Data Privacy Framework (DPF) or has appropriate additional safeguards. Details on data transfers to third countries, including the recipients of the data, can be found in this privacy policy.

Recipients of Personal Data

In the course of our business activities, we work with various external parties. This may include the transfer of personal data to these external parties. We only pass on personal data to external parties if necessary for contract fulfillment, if we are legally obliged to do so (e.g., to tax authorities), if we have a legitimate interest according to Art. 6 para. 1 lit. f GDPR, or if another legal basis permits the transfer. If we use processors, we only disclose personal data of our customers based on a valid data processing agreement. In the case of joint processing, a joint processing agreement will be concluded.

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your express consent. You may revoke consent you have already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to Object to Data Collection in Special Cases and to Direct Advertising (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6 PARA. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA, INCLUDING PROFILING BASED ON THOSE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED IS STATED IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS OR THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS (OBJECTION UNDER ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH MARKETING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS ASSOCIATED WITH SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION UNDER ART. 21 PARA. 2 GDPR).

Right to Lodge a Complaint with the Competent Supervisory Authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work, or the place of the alleged infringement. The right to lodge a complaint exists without prejudice to other administrative or judicial remedies.

Right to Data Portability

You have the right to receive the data that we process automatically based on your consent or in fulfillment of a contract, in a commonly used, machine-readable format, or to have it transferred to a third party. If you request the direct transfer of the data to another controller, this will only be done to the extent it is technically feasible.

Right to Access, Rectification, and Erasure

Within the framework of the applicable legal provisions, you have the right at any time to obtain information free of charge about your stored personal data, its origin and recipients, and the purpose of the data processing, and, if applicable, a right to rectification or erasure of this data. For this purpose and for further questions on the topic of personal data, you may contact us at any time.

Right to Restriction of Processing

You have the right to request the restriction of the processing of your personal data. You may contact us at any time to exercise this right. The right to restriction of processing applies in the following cases:

– If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. During the verification period, you have the right to request the restriction of the processing of your personal data.

– If the processing of your personal data was/is unlawful, you may request the restriction of data processing instead of deletion.

– If we no longer need your personal data but you need it to exercise, defend, or assert legal claims, you have the right to request restriction of the processing of your personal data instead of deletion.

– If you have objected under Art. 21 para. 1 GDPR, a balance must be struck between your interests and ours. As long as it is not yet determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, such data – apart from being stored – may only be processed with your consent or for the establishment, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

SSL or TLS Encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the browser’s address line changing from “http://” to “https://” and by the lock icon in your browser bar.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted Payments on this Website

If, after concluding a fee-based contract, there is an obligation to provide us with your payment details (e.g., account number for direct debit authorization), this data is required for payment processing.

Payment transactions using common means of payment (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the browser’s address line changing from “http://” to “https://” and by the lock icon in your browser bar.

With encrypted communication, the payment data you transmit to us cannot be read by third parties.

Cookies

Our websites use so-called “cookies.” Cookies are small data packets that do not harm your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (persistent cookies) on your device. Session cookies are automatically deleted after your visit. Persistent cookies remain stored on your device until you delete them yourself or your web browser automatically deletes them.

Cookies can be set by us (first-party cookies) or by third-party companies (third-party cookies). Third-party cookies allow the integration of certain services provided by third-party companies within websites (e.g., cookies for payment processing services). Cookies serve various functions.

Many cookies are technically necessary, as certain website features would not work without them (e.g., the shopping cart function or displaying videos). Other cookies may be used to analyze user behavior or for advertising purposes. Cookies that are required to carry out electronic communication, to provide certain functions you request (e.g., shopping cart function), or to optimize the website (e.g., cookies for measuring the web audience) are stored based on Art. 6 para. 1 lit. f GDPR unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent for storing cookies and similar recognition technologies has been requested, the processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG); consent can be revoked at any time.

You can set your browser to inform you about the setting of cookies and to allow cookies only in individual cases, exclude the acceptance of cookies for specific cases or in general, and enable the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.

Which cookies and services are used on this website can be found in this privacy policy.

AUNDS Consent Manager

Our website uses the consent technology provided by the AUNDS Consent Management Tool to obtain and document your consent to store certain cookies on your device or to use specific technologies in a data protection-compliant manner. The provider of this technology is ALEKS & SHANTU GmbH, Seelower Str. 9, 10439 Berlin, Website: aleksundshantu.com (hereinafter “AUNDS Consent Manager”).

When you visit our website, a connection is established to the AUNDS Consent Manager servers to load service-specific data. The AUNDS Consent Manager then stores a cookie in your browser to be able to assign the consents granted or their revocation.

Your settings are stored only on your device until the cookie expires or you delete it yourself.

Server Log Files

The provider of these pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• Browser type and browser version
• Operating system used
• Referrer URL
• Host name of the accessing computer
• Time of the server request
• IP address

There is no merging of this data with other data sources. The collection of this data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of the website – for this, the server log files must be recorded.

Contact Form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact data you provide there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent.

The processing of this data is based on Art. 6 para. 1 lit. b GDPR if your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries directed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR), if it was requested; consent can be revoked at any time.

The data you enter in the contact form will remain with us until you request its deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions – especially retention periods – remain unaffected.

Inquiry by Email, Telephone or Fax

If you contact us by email, telephone or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of handling your request. We do not pass on this data without your consent.

The processing of this data is based on Art. 6 para. 1 lit. b GDPR if your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR), if requested; consent can be revoked at any time.

The data you send to us via contact inquiries will remain with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions – especially legal retention periods – remain unaffected.

Social Media Elements

This website uses elements of social media platforms (e.g. Facebook, X, Instagram, Pinterest, XING, LinkedIn, Tumblr). You can usually recognize these social media elements by the respective logos.

Only when you activate the respective social media element by clicking the corresponding button will a direct connection to the provider’s server be established (consent). Once activated, the provider will be informed that you visited this website with your IP address. If you are logged into your social media account at the same time (e.g. Meta/Facebook), the provider may associate your visit to this website with your user account.

Activating the element constitutes consent within the meaning of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. You may revoke this consent at any time with future effect. The use of the service is necessary to obtain legally required consents for the use of certain technologies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.

Instagram

Functions of the Instagram service are integrated into this website. These functions are provided by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. When the social media element is active, a direct connection between your device and the Instagram server is established. Instagram is thereby informed that you have visited this website.

If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to this website with your user account. We point out that, as the provider of this site, we have no knowledge of the content of the data transmitted or how it is used by Instagram.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time. If personal data is collected on our website using the tool described and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited solely to the collection of the data and its transfer to Facebook or Instagram.

The processing that takes place after the transfer is the sole responsibility of Facebook or Instagram. The obligations we share have been set out in a joint processing agreement. You can view the wording of this agreement here: Facebook Legal.

According to this agreement, we are responsible for providing privacy information regarding the use of the Facebook or Instagram tool and for ensuring the tool is implemented on our website in a data protection-compliant manner. Facebook is responsible for the security of its products. Data subject rights (e.g., access requests) concerning the data processed by Facebook or Instagram can be asserted directly with Facebook. If you assert data subject rights with us, we are obliged to forward them to Facebook.

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here:

Facebook-EU-Data-Transfer,
Instagram Privacy Policy, and
Facebook Help.

Further information can be found in Instagram’s privacy policy:
Instagram Privacy Policy.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States that aims to ensure compliance with European data protection standards when processing data in the U.S. Any company certified under the DPF commits to adhering to these data protection standards. For more information, please refer to the provider’s details here:
Data Privacy Framework.

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies into our website. Google Tag Manager itself does not create user profiles, store cookies, or perform any independent analyses. It merely facilitates the management and deployment of tools integrated via it. However, Google Tag Manager does collect your IP address, which may also be transferred to Google’s parent company in the United States.

The use of Google Tag Manager is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and management of various tools on their website. If the corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) as defined by the TDDDG. Consent can be revoked at any time.

The company is certified under the “EU-U.S. Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States that ensures compliance with European data protection standards when processing data in the U.S. Each company certified under the DPF commits to adhering to these data protection standards. Further information can be found at the following link: Data Privacy Framework.


Google Analytics

This website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data such as page views, time spent on the site, operating systems used, and the user’s origin. These data are aggregated into a user ID and assigned to the respective device of the website visitor. In addition, with Google Analytics we can record, for example, your mouse and scroll movements and clicks. Google Analytics also uses various modeling approaches to supplement the collected data and applies machine learning technologies in its analysis. Google Analytics uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is generally transmitted to a Google server in the USA and stored there.

The use of this service is based on your consent in accordance with Art. 6(1)(a) GDPR and § 25(1) TDDDG. You can revoke your consent at any time. Data transfer to the USA is based on the Standard Contractual Clauses of the European Commission. Details can be found here: Privacy Google.

IP Anonymization

IP anonymization is activated on this website for Google Analytics. This means that your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website usage and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.


Browser Plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: Tools Google.

For more information on how Google Analytics handles user data, please refer to Google’s privacy policy: Support Google Analytics.


Google Signals

We use Google Signals. When you visit our website, Google Analytics collects, among other things, your location, search history, and YouTube history as well as demographic data (visitor data). These data can be used for personalized advertising with the help of Google Signals. If you have a Google account, the visitor data collected by Google Signals can be linked to your Google account and used for personalized advertising messages. The data is also used to create anonymized statistics about the user behavior of our visitors.


Data Processing Agreement

We have entered into a data processing agreement with Google and fully comply with the strict requirements of the German data protection authorities when using Google Analytics.


Google Analytics E-Commerce Tracking

This website uses the “E-Commerce Tracking” feature of Google Analytics. With the help of E-Commerce Tracking, the website operator can analyze the purchasing behavior of website visitors in order to improve their online marketing campaigns. Information such as orders placed, average order values, shipping costs, and the time between viewing a product and making a purchase can be collected. These data can be aggregated by Google under a transaction ID that is assigned to the respective user or their device.


Hotjar

This website uses Hotjar. The provider is Hotjar Ltd., Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta, Europe (Website: Hotjar). Hotjar is a tool used to analyze your behavior on this website. With Hotjar, we can record your mouse and scroll movements and clicks, among other things. Hotjar can also determine how long your mouse cursor stayed on a particular spot. From this information, Hotjar creates so-called heatmaps, which can show which areas of the website are viewed preferentially by visitors. We can also see how long you stayed on a page and when you left it. Additionally, we can track where you abandoned form entries (so-called conversion funnels). Hotjar can also be used to collect direct feedback from website visitors. This function helps improve the website offerings of the site operator. Hotjar uses technologies that enable the recognition of users for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting).

If consent has been obtained, the use of the service is based exclusively on Art. 6(1)(a) GDPR and § 25 TDDDG. Consent can be revoked at any time. If no consent was obtained, the use of the service is based on Art. 6(1)(f) GDPR; the website operator has a legitimate interest in analyzing user behavior to optimize both the website and advertising.


Deactivating Hotjar

If you would like to deactivate data collection by Hotjar, click the following link and follow the instructions provided: Hotjar Policies.

Please note that Hotjar must be deactivated separately for each browser or device.

For more information about Hotjar and the data it collects, please refer to Hotjar’s privacy policy at the following link: Hotjar Privacy.


Data Processing Agreement

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required under data protection law that ensures the service processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.


Matomo

This website uses the open-source web analytics service Matomo. With the help of Matomo, we are able to collect and analyze data on the use of our website by visitors. This allows us to determine, for example, when which pages were viewed and from which region the visits originated. We also collect various log files (e.g., IP address, referrer, browser used, and operating systems) and can measure whether our website visitors perform certain actions (e.g., clicks, purchases, etc.).

The use of this analysis tool is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and advertising. If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information in the user’s device (e.g., device fingerprinting) as defined by the TDDDG. Consent can be revoked at any time.


IP Anonymization

We use IP anonymization when analyzing with Matomo. This means your IP address is shortened before analysis so that it can no longer be clearly attributed to you.


Cookieless Tracking

We have configured Matomo so that it does not store any cookies in your browser. Matomo is hosted exclusively on our own servers, so all analytics data remains with us and is not shared with third parties.


Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program provided by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads allows us to display advertisements in the Google search engine or on third-party websites when users enter certain search terms on Google (keyword targeting). Additionally, targeted advertisements can be displayed based on the user data available at Google (e.g., location data and interests) (audience targeting). As the website operator, we can analyze this data quantitatively, for example, by analyzing which search terms led to the display of our ads and how many ads resulted in corresponding clicks.

The use of this service is based on your consent in accordance with Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be revoked at any time. Data transfer to the USA is based on the Standard Contractual Clauses of the EU Commission. Details can be found here: Policies Google and Business Safety.

The company is certified under the “EU-U.S. Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States that ensures compliance with European data protection standards for data processing in the U.S. Each company certified under the DPF commits to these data protection standards. Further information can be found at: Data Privacy Framework.


Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads Remarketing allows us to assign people who interact with our online offering to specific target groups in order to display interest-based advertising within the Google advertising network (remarketing or retargeting). Additionally, the advertising target groups created with Google Ads Remarketing can be linked to Google’s cross-device functions. This way, interest-based, personalized advertising messages tailored to you based on your previous usage and browsing behavior on one device (e.g., mobile phone) can also be displayed on another of your devices (e.g., tablet or PC).

If you have a Google account, you can opt out of personalized advertising via the following link: Ads Settings Google.

The use of this service is based on your consent in accordance with Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be revoked at any time. Further information and Google’s privacy policy can be found here: Policies Google.

The company is certified under the “EU-U.S. Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States that ensures compliance with European data protection standards for data processing in the U.S. Each company certified under the DPF commits to these data protection standards. Further information can be found at: Data Privacy Framework.


Audience Building with Customer Matching

For audience building, we also use customer matching as part of Google Ads Remarketing. In this process, we upload certain customer data (e.g., email addresses) from our customer lists to Google. If the respective customers are Google users and logged into their Google account, they will be shown relevant advertising messages within the Google network (e.g., on YouTube, Gmail, or in the search engine).


Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. With the help of Google Conversion Tracking, Google and we can determine whether users have performed certain actions. For example, we can evaluate which buttons on our website are clicked how often and which products are viewed or purchased particularly frequently. This information is used to generate conversion statistics. We learn the total number of users who clicked on our ads and what actions they performed. However, we do not receive any information that could be used to personally identify users. Google itself uses cookies or comparable recognition technologies for identification purposes.

The use of this service is based on your consent in accordance with Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be revoked at any time. More information about Google Conversion Tracking can be found in Google’s privacy policy: Policies Google.

The company is certified under the “EU-U.S. Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States that ensures compliance with European data protection standards for data processing in the U.S. Each company certified under the DPF commits to these data protection standards. Further information can be found at: Data Privacy Framework.


Meta Pixel (formerly Facebook Pixel)

This website uses the visitor action pixel from Facebook/Meta for conversion tracking. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the collected data may also be transmitted to the USA and other third countries.

This allows the behavior of website visitors to be tracked after they have clicked on a Facebook ad and been redirected to the provider’s website. This helps evaluate the effectiveness of Facebook ads for statistical and market research purposes and to optimize future advertising efforts.

The collected data is anonymous to us as the operator of this website—we cannot draw any conclusions about the identity of users. However, the data is stored and processed by Facebook, making a connection to the respective user profile possible. Facebook may also use this data for its own advertising purposes in accordance with the Facebook Data Policy (Facebook Privacy). This allows Facebook to display ads on Facebook and outside of Facebook. We as website operators have no control over how Facebook uses the data.

The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be revoked at any time.

We use the extended matching feature within the Meta Pixel.

This feature allows us to transmit various types of data (e.g., location, state, ZIP code, hashed email addresses, names, gender, date of birth, or phone numbers) of our customers and prospects collected via our website to Meta (Facebook). With this activation, we can tailor our Facebook ad campaigns more precisely to people interested in our offerings. In addition, extended matching improves conversion attribution and expands custom audiences.

If personal data is collected via the tool described here and transmitted to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of data and its transmission to Facebook. The processing after transmission is not part of the joint responsibility. The obligations jointly incumbent upon us have been set forth in a joint processing agreement. The wording of this agreement can be found at: Facebook Legal.

According to this agreement, we are responsible for providing privacy information when using the Facebook tool and for the secure implementation of the tool on our website. Facebook is responsible for the security of Facebook products. Data subject rights (e.g., requests for information) regarding the data processed by Facebook can be exercised directly with Facebook. If you assert your rights with us, we are obliged to forward them to Facebook.

Data transfer to the USA is based on the Standard Contractual Clauses of the EU Commission. Details can be found here:
Facebook Legal and
Facebook Help.

For more information on protecting your privacy, please see Facebook’s privacy policy:
Facebook Privacy.

You can also disable the “Custom Audiences” remarketing feature in your ad settings at:
Facebook Preferences. You must be logged into Facebook to do this. If you do not have a Facebook account, you can opt out of usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance:
YourOnlineChoices.

The company is certified under the “EU-U.S. Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States that ensures compliance with European data protection standards for data processing in the U.S. Each company certified under the DPF commits to these data protection standards. More information is available from the provider at:
Data Privacy Framework.


Facebook Conversion API

We have integrated the Facebook Conversion API on this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the collected data may also be transmitted to the USA and other third countries.

The Facebook Conversion API allows us to capture user interactions with our website and forward them to Facebook in order to improve advertising performance on Facebook. This includes information such as the time of the visit, the visited page, your IP address, your user agent, and, if applicable, other specific data (e.g., purchased products, cart value, and currency). A complete list of the data that can be collected is available here:
Developers Facebook.

The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be revoked at any time.

If personal data is collected using the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its transmission to Facebook. Any processing by Facebook after transmission is not part of the joint responsibility.

The obligations jointly incumbent upon us have been set forth in a joint processing agreement. The wording of this agreement can be found here:
Facebook Legal.

According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the secure implementation of the tool on our website. Facebook is responsible for the security of Facebook products.

You may exercise data subject rights (e.g., requests for information) regarding the data processed by Facebook directly with Facebook. If you assert your rights with us, we are obliged to forward them to Facebook.

Data transfer to the USA is based on the Standard Contractual Clauses of the European Commission. Details can be found here:
Facebook.com Legal and
Facebook Help.

Further details on how Facebook protects your privacy can be found in the Facebook privacy policy:
Facebook Privacy.

The company is certified under the “EU-U.S. Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States that ensures compliance with European data protection standards for data processing in the U.S. Each DPF-certified company commits to these standards. More information is available here:
Data Privacy Framework.


Data Processing Agreement

We have entered into a data processing agreement (DPA) for the use of the above-mentioned service. This is a legally required contract that ensures the service processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Facebook Custom Audiences

We use Facebook Custom Audiences. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

When you visit or use our websites and apps, make use of our free or paid offerings, submit data to us, or interact with our Facebook content, we collect your personal data. If you give us consent to use Facebook Custom Audiences, we will transmit this data to Facebook, allowing Facebook to display appropriate ads to you. Furthermore, your data can be used to define target groups (Lookalike Audiences).

Facebook processes this data on our behalf as a data processor. For further details, refer to Facebook’s terms of use:
Facebook Legal Terms.

The use of this service is based on your consent in accordance with Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be withdrawn at any time.

Data transfer to the USA is based on the European Commission’s Standard Contractual Clauses. Details can be found here:
Facebook.com Legal Terms and
Facebook.com Legal Terms.

The company is certified under the “EU-U.S. Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that ensures compliance with European data protection standards for data processing in the USA. Each DPF-certified company commits to upholding these standards. More information is available at:
Data Privacy Framework.

TikTok Pixel

We have integrated the TikTok Pixel on this website. The provider is TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland (hereinafter “TikTok”).

With the help of TikTok Pixel, we can display targeted advertisements on TikTok to visitors who have shown interest in our offerings. Additionally, we can evaluate the effectiveness of our TikTok ads. This allows us to assess the success of our TikTok campaigns for statistical and market research purposes and to optimize future advertising efforts.

Various types of usage data are processed, such as IP address, page views, time spent on the website, operating systems used, user origin, information about the ad clicked on TikTok, or triggered events (timestamp). This data is combined in a user ID and assigned to the respective device of the website visitor.


The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be revoked at any time.

Data transfers to third countries are based on the Standard Contractual Clauses of the European Commission. Details can be found here:
TikTok Legal and
Ads TikTok.

Data Processing Agreement

We have entered into a data processing agreement (DPA) for the use of the above-mentioned service. This legally required agreement ensures that this service only processes the personal data of our website visitors according to our instructions and in compliance with the GDPR.

LinkedIn Insight Tag

This website uses the LinkedIn Insight Tag, provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Data Processing via LinkedIn Insight Tag

With the LinkedIn Insight Tag, we receive information about visitors to our website. If a visitor is registered on LinkedIn, we can analyze professional information (e.g., career level, company size, country, location, industry, and job title) and use it to tailor our website to relevant target audiences.

We can also measure conversions (e.g., purchases, form submissions), even across devices (from PC to tablet). Additionally, LinkedIn Insight Tag enables retargeting: we can show targeted ads to our website visitors outside our site. According to LinkedIn, no personal identification takes place during this process.

LinkedIn also collects so-called log files (URL, referrer URL, IP address, device and browser characteristics, timestamp). IP addresses are truncated or, if used for cross-device targeting, hashed (pseudonymized). Direct identifiers are deleted by LinkedIn after 7 days; pseudonymized data is deleted within 180 days.

The data collected by LinkedIn cannot be attributed to individual users by us. LinkedIn stores the personal data on servers in the USA and uses it for its own advertising purposes. Details can be found in the LinkedIn privacy policy:
LinkedIn Privacy Policy.


Legal Basis

If consent has been obtained, the use of the aforementioned service is based exclusively on Art. 6(1)(a) GDPR and § 25 TDDDG. Consent can be revoked at any time. If no consent has been obtained, the service is used on the basis of Art. 6(1)(f) GDPR; the website operator has a legitimate interest in effective advertising measures, including those via social media.


Data transfers to the USA are based on the European Commission’s Standard Contractual Clauses. Details can be found here:

LinkedIn Legal and
LinkedIn Legal.

The company is certified under the “EU-U.S. Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that ensures compliance with European data protection standards for data processing in the USA. Each DPF-certified company commits to upholding these standards. More information is available at:
Data Privacy Framework.

Opt-out from the use of the LinkedIn Insight Tag

You can object to LinkedIn’s analysis of your user behavior and targeted advertising via the following link:
LinkedIn opt-out.


Additionally, LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To prevent LinkedIn from associating data collected on our website with your LinkedIn account, you must log out of your LinkedIn account before visiting our website.

Data Processing Agreement

We have entered into a data processing agreement (DPA) for the use of the aforementioned service. This legally required contract ensures that the service processes personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Newsletter Data

If you would like to receive the newsletter offered on our website, we require an email address from you as well as information that allows us to verify that you are the owner of the specified email address and that you agree to receive the newsletter. No further data is collected or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.

The processing of the data entered in the newsletter registration form is based exclusively on your consent (Art. 6(1)(a) GDPR). You can revoke your consent to the storage of the data, the email address, and its use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The legality of the data processing already carried out remains unaffected by the revocation.

The data you provide to us for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and deleted from the newsletter distribution list after you unsubscribe or after the purpose no longer applies. We reserve the right to delete or block email addresses from our newsletter distribution list at our own discretion within the scope of our legitimate interest in accordance with Art. 6(1)(f) GDPR.

Data that has been stored by us for other purposes remains unaffected by this. After you have unsubscribed from the newsletter distribution list, your email address may be stored in a blacklist by us or the newsletter service provider if necessary to prevent future mailings. The data in the blacklist is only used for this purpose and is not merged with other data. This serves both your interest and our interest in complying with legal requirements for sending newsletters (legitimate interest within the meaning of Art. 6(1)(f) GDPR).

The storage in the blacklist is not time-limited. You may object to the storage if your interests outweigh our legitimate interest.

YouTube with Enhanced Privacy Mode

This website embeds videos from the YouTube platform. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit a page on this website that includes a YouTube video, a connection to YouTube’s servers is established. This informs the YouTube server which of our pages you have visited. If you are logged into your YouTube account, YouTube may associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

We use YouTube in enhanced privacy mode. According to YouTube, videos played in enhanced privacy mode are not used to personalize browsing on YouTube. Ads shown in enhanced privacy mode are also not personalized. No cookies are set in this mode; however, local storage elements may be stored in the user’s browser, which, similar to cookies, may contain personal data and be used for recognition purposes. Details about enhanced privacy mode can be found here: Support Google YouTube.

Additional data processing operations may be triggered once you activate a YouTube video, over which we have no control. The use of YouTube is in the interest of providing an attractive presentation of our online offerings. This constitutes a legitimate interest pursuant to Art. 6(1)(f) GDPR. Where consent has been requested, processing is carried out solely on the basis of Art. 6(1)(a) GDPR and § 25(1) TDDDG, provided the consent includes the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) as defined by the TDDDG. Consent can be revoked at any time.

Further information on data protection at YouTube can be found in their privacy policy: privacy policies google

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF commits to adhering to these standards. More information is available here: Dataprivacy Framework.

Vimeo without Tracking (Do-Not-Track)

This website uses plugins from the Vimeo video portal. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.

When you visit one of our pages featuring a Vimeo video, a connection to Vimeo’s servers is established. This informs Vimeo which of our pages you have visited and also obtains your IP address. However, we have configured Vimeo so that it does not track your user activity or set cookies.

The use of Vimeo is in the interest of a visually appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. Where appropriate consent has been requested, processing is based solely on Art. 6(1)(a) GDPR; the consent can be withdrawn at any time.

Data transfers to the USA are based on the EU Commission’s standard contractual clauses and, according to Vimeo, on “legitimate business interests.” Details can be found here: Vimeo Privacy.

More information on how Vimeo handles user data can be found in Vimeo’s privacy policy: Vimeo Privacy.

The company is certified under the “EU-US Data Privacy Framework” (DPF). More information is available here: Dataprivacy Framework.

Google Fonts (Local Hosting)

This site uses Google Fonts provided by Google for the uniform display of fonts. The Google Fonts are installed locally. No connection to Google servers takes place.

More information about Google Fonts can be found at: Developers Google and in Google’s privacy policy: Policies Google.

Friendly Captcha

We use Friendly Captcha on this website. The provider is Friendly Captcha GmbH, Am Anger 3-5, 82237 Woerthsee, Germany. Friendly Captcha is used to determine whether data entered on this website (e.g. in a contact form) is by a human or an automated program. For this purpose, Friendly Captcha analyzes user behavior based on various characteristics. It evaluates different pieces of information (e.g. anonymized IP address, referrer, visit time, etc.). More information can be found here: Friendlycaptchalegal.

The storage and analysis of data is carried out on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in protecting its web services from abusive automated spying and SPAM. If corresponding consent has been requested, processing is based exclusively on Art. 6(1)(a) GDPR and § 25(1) TDDDG, provided the consent includes the storage of cookies or access to information in the user’s device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Data Processing Agreement

We have entered into a data processing agreement (DPA) with the above-mentioned provider. This legally required contract ensures that this provider processes personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Handling of Applicant Data

We offer you the opportunity to apply to us (e.g., by email, by post, or via an online application form). Below we inform you about the scope, purpose, and use of your personal data collected during the application process. We assure you that the collection, processing, and use of your data complies with applicable data protection law and all other legal provisions and that your data will be treated as strictly confidential.

Scope and Purpose of Data Collection

When you submit an application to us, we process the associated personal data (e.g., contact and communication data, application documents, notes taken during interviews, etc.) to the extent that this is necessary for the decision on establishing an employment relationship. The legal basis for this is Section 26 BDSG under German law (initiation of an employment relationship), Article 6(1)(b) GDPR (general contract initiation), and – if you have given your consent – Article 6(1)(a) GDPR. Consent may be withdrawn at any time.

Within our company, your personal data will only be shared with individuals involved in processing your application. If the application is successful, the data you submitted will be stored in our data processing systems for the purpose of carrying out the employment relationship based on Section 26 BDSG and Article 6(1)(b) GDPR.

Retention Period for the Data

If we are unable to offer you a position, you reject a job offer, or withdraw your application, we reserve the right to retain the data you have submitted for up to 6 months after the conclusion of the application process (rejection or withdrawal of the application), based on our legitimate interests (Article 6(1)(f) GDPR). The data will then be deleted and any physical application documents destroyed. The storage serves, in particular, as evidence in the event of a legal dispute.

If it is evident that the data will be required after the 6-month period has elapsed (e.g., due to a pending or imminent legal dispute), deletion will only take place once the purpose for extended storage no longer applies.

Longer retention may also occur if you have given your consent (Article 6(1)(a) GDPR) or if statutory retention obligations prevent deletion.